Liu Jo Headquarter

Concept for a new company campus

The project was developed as part of an invited competition for the new headquarters and production site of the fashion brand Liu Jo in Carpi (Modena). The proposal presents the complex as a single place for the company’s creative, production and representative activities, integrating operational functions and shared spaces within a clear architectural identity.

The design is organised into functional zones, reflecting the brand’s creative and production process.

Shared spaces and creative core

The first part of the building is dedicated to shared and representative spaces, including the hall, waiting areas and showroom, designed to welcome visitors, partners and clients.

At the centre of the project is a large winter garden, a bright distribution space around which the work areas are organised. This space brings natural light into the building and becomes the main focus for open-plan work areas, offices and flexible spaces dedicated to creative activities.

Archives, samples and brand heritage

The final part of the complex is dedicated to the storage and presentation of the company’s heritage.

The project defines a building that connects production, creativity and corporate identity, translating the values and language of the brand into architecture.